Our Story

Welcome to September Baby – a place all about you and your baby

I’m Meegs, the woman behind September Baby and mum to Emilia. September Baby is the space I created to share my experiences as a first-time mum, to stock the products I love as a mum and to connect with other mums all around Australia.

To me, nothing is more important than Emilia’s well being and health. Our modern, fast-paced world is full of materialistic, wear-and-tear products which are often full of chemicals and take a huge toll on our planet. I wanted something better for my daughter.
I came across some eco-friendly bamboo swaddles and Moses baskets and I just knew I had to stock them, because naturally, I want you mums out there to have the same opportunity too.

From that day on, I’ve poured my heart and soul into sourcing the best products from Australian designers and sustainable manufacturers. Now I want to share them with you.

I’ve made it easy for you to spoil a new mum or baby by offering the choice of a gift box service at checkout. Choose your products and I will create a unique gift box with love and send it directly to the special mumma.

September Baby is expanding everyday. It started as an online store and I have recently opened a shop in Welshpool, Victoria. If you are passing through, be sure to say hi and pick up something beautiful for a baby, friend, sister, mother or even yourself!


But September Baby offers more than just great baby products. Most importantly, September Baby is designed to be a safe haven for all first-time mums and mums-to-be looking for support.

No matter what advice you are searching for or how you are feeling about your capabilities as a mum, you are not alone. If you are looking to extend your support network or if you are looking for answers to questions you are too embarrassed or uncomfortable to ask anyone else, you’ve come to the right place. I created September Baby with the vision of a positive and relatable safe space to which like-minded women can come to find new perspectives; a place where we don’t pass judgement on each other but rather try to figure out motherhood together.